H&M on U.S. hiring spree, opening largest store ever in NYC



H&M is on a tear in the United States, with plans to open 60 new stores this year including a massive 65,000-square-foot flagship next week in Manhattan that will be its largest store in the world.

The Swedish fast-fashion retail giant, which has North American headquarters in New York, currently operates 360 stores in the United States. It launched a campaign yesterday to hire thousands of people for the new openings nationwide, Women’s Wear Daily reports.(It’s unclear where the new locations will be, but I’ve asked the company for details and will update accordingly.)

The new New York City flagship, set to open on May 20, will be at West 34th St. where Broadway and Sixth Ave. converge. Daniel Kulle, president of H&M North America, said the retailer would continue to operate its two existing stores on West 34th Street as it looks for other opportunities. One of the existing units at 1328 Broadway is directly across the street from the upcoming flagship. The other is one block west at 435 Seventh Ave. and 34th St.

“We have 13 stores in Manhattan and they’re all successful,” Kulle told WWD. “We’re looking all over and we’re not excluding anything.”

The company pays about 24 percent above minimum wage in New York City, and 20 percent higher in other parts of the country, he added. The retailer’s other concepts including Cheap Monday and COS will also expand.

Earlier this week, H&M announced that it would be launching a house brand of beauty products with an initial offering of 700 items, eventually expanding to 1,000, all at price tags ranging from $2.99 to $24.99.


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