HBO’s long-anticipated standalone streaming service is coming this April. That means customers won’t have to subscribe to pay television to get online access to HBO programming.
“All you need to get HBO Now is a broadband connection and an Apple device,” Plepler said in his onstage remarks.
Plepler touted the Apple connect — customers will get a free month by signing up on their Apple TV, iPad or iPhone and paying through their Apple login — but the service will also be available via Web browser at HBONOW.com.
The service will cost $14.99 per month. It’s not clear how long HBO will be Apple-only before launching on other set-top boxes like Roku or Amazon Fire TV.
The move opens up to millions of “cord-cutters” who purchase broadband Internet, but not subscription television. HBO has put the figure at 10 million households nationwide.
(credit to:Alex DalenbergUpstart Business Journal contributor)